Doritos went full Bud Light in using another trans influencer as their ambassador. The fallout is even worse than you can imagine! DEI officers are resigning everywhere! We may be finally seeing the end of wokeness as it leads to disaster everywhere.
– Doritos faced a PR disaster after hiring trans influencer Samantha Hudson in Spain, who made inappropriate comments leading to her swift termination.
– The trend of corporations embracing wokeness is backfiring, as seen with Bud Light, Disney, Target, and now Doritos, leading to significant sales losses and investor concern.
– Woke DEI workers are being fired nationwide, signaling a shift away from radical woke ideology and towards a rejection of forced diversity, equity, and inclusion programs in the workplace.
The latest woke PR disaster, this time coming from Doritos. Some marketing geniuses in the Doritos corporation thought it would be a good idea to hire a trans influencer as a brand ambassador in the nation of Spain. They hired a transgender figure by the name of Samantha Hudson to promote the brand.
Within hours, they fired this influencer because of radically inappropriate comments made regarding a 12-year-old. To say that this has been a PR disaster would be an understatement. In light of what happened to Bud Light in the aftermath of the Dylan Mulvany PR train wreck, Doritos is doing everything it can to try to salvage its image. You can imagine how nervous their investors are. It’s now being widely reported that the Dylan Mulvany fiasco cost Bud Light well over $1 billion in sales last year.
It is not hard to understand why this is the case. We have talked about this in several videos. Wokeness only ends up splitting the political left while uniting the political right. That’s why it’s always a loser and a PR disaster. Bud Light, Disney, Target, and now Doritos are all having to learn the hard way that when they push wokeness, more people are likely to boycott and actively oppose it than support it.
Even in the woke-infested hallways of academia, they’re learning this! The chief DEI officer at Johns Hopkins University has just had to resign after a massive backlash for an email that she sent out describing white, Christian, and English-speaking people as privileged. Her resignation comes on the heels of a mass blowback from an email that she sent out disparaging white Christians, and the backlash even on a woke college campus was so intense that she later had to retract and apologize for the email. She has now resigned over the whole affair.
Her resignation is part of a larger trend that we are seeing throughout the nation of a massive and growing pushback against wokeness. You may have seen this. It is being widely reported that woke DEI workers are being fired everywhere. DEI workers first came to the forefront in the wake of the George Floyd riots. That was when corporate America woke up and started implementing DEI programs.
These DEI officers supposedly have the expertise to ensure equitable and accessible workplaces for people of all backgrounds. This was how they justified it. But it turned out that DEI officers were just radically woke ideologues enforcing reverse discrimination in the workplace. As it’s being reported, those DEI positions are getting slashed everywhere. The tide has finally shifted and wokeness appears to be finally on its way out!
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