Sports Illustrated has increasingly embraced wokeness and all of its absurdities of late, while another sports icon, the UFC, is going to war with everything woke.
– UFC’s approach to dealing with woke culture, demonstrated by Dana White and fighters, reflects a future trend of resisting woke narratives and not fearing heresy hunters.
– Sports Illustrated has fired its entire staff after the licensing group terminated its agreement with the Arena Group for non-payment, raising doubts about the magazine’s future.
– Sports Illustrated’s downfall is surely due to its adoption of woke culture in contrast with Dana White’s successful UFC which stays true to its audience and values.
In an astonishing announcement, Sports Illustrated, an icon of American pop culture particularly for their annual swimsuit issues, has just announced the firing of their ENTIRE staff. Sports Illustrated’s entire staff was told over the weekend that their jobs have been eliminated, leaving in doubt whether the publication will even exist anymore. The licensing group that owns the magazine has terminated its agreement with the company that publishes the magazine, the Arena Group because the Arena Group hasn’t been paying them. They owe them millions of dollars and therefore breached the licensing deal to publish.
The entire publishing infrastructure of Sports Illustrated has been gutted. While the publicity is focusing on a licensing violation, social media has a very different take on the collapse of this iconic magazine. If you are a Sports Illustrated fan, you may have noticed that some of the covers have gotten rather progressive. In May last year, they featured on their swimsuit edition cover the transgender German pop singer Kim Petras. They also featured Leyna Bloom, another transgender activist. Caitlyn Jenner was a central feature in this shift towards all things woke, and they embraced the body positivity movement by showing full-sized women in their bikinis as well. Sports Illustrated was yet the latest victim of one of the fundamental laws of the universe: Get woke, go broke.
ZeroHedge ran a report that details how the signs are all there for this progressive implosion. This shutdown comes just three years after the company suffered mass layoffs back in 2020. They have been losing money for some time now and in November 2023, they were caught using fake journalists and AI-generated content, so that suggested they were sort of at the end of their ropes. They were running out of money, and they seemed to believe that pushing this woke nonsense, particularly on men, was going to help them.
By contrast, if you want to see a sports organization that knows its audience, Dana White, the president of the UFC, stayed true to his audience and customer base.
Dana White is the man. If everyone did this, if everyone showed the same level of contempt of our media back at them like they have shown to us for decades, we could end their nonsense and make them be journalists and not activists once again! @danawhite pic.twitter.com/srmkylR3Pd
— Donald Trump Jr. (@DonaldJTrumpJr) January 21, 2024
Can you even imagine Roger Goodell of the NFL or Adam Silver, the pencil-neck president of the NBA, answering a ridiculous question that way? This is why UFC fighters love President Trump and why he loves them. They are both fighting for faith, family, and freedom.
Dana White’s masterful smackdown of a woke reporter’s question regarding the previous press conference of UFC fighter Sean Strickland that tore into. Dana White was asked why he allowed his fighters to talk that way. He wasn’t alone, listen to what the Canadian audience at the UFC championship fight was chanting, and check out Joe Rogan’s response:
NEW: UFC fans in Toronto, Canada start chanting ‘F*** Trudeau’ ahead of Sean Strickland’s fight.
Joe Rogan seemed to enjoy it too 🔥
The chant came after Strickland obliterated a Canadian reporter during a press conference.
“You're a weak f**king man. You're the f**king… pic.twitter.com/Iq0BRPlZMv
— Collin Rugg (@CollinRugg) January 21, 2024
What we are seeing here with the UFC’s war against wokeness is the future. What that UFC audience, Dana White, Sean Strickland, and others are showing us is exactly how to deal with these woke cry-bullies who claim discrimination but turn out to be the most oppressive tyrants imaginable. We also saw another recent example from a Delta Airlines employee who masterfully handled a transgender bully at the airport.
A Delta Airlines employee is forced to deal with a transgender bully who tries to force him into submission by forcing him to use their preferred pronouns. He maintains his professionalism throughout the encounter. pic.twitter.com/rWFjVCEAQ3
— Ian Miles Cheong (@stillgray) December 27, 2023
He maintained his professionalism throughout the entire confrontation, and he refused to allow this bully the moral high ground. He refused to cede this very contentious person’s frames of reference, and instead stuck to the policy of the airline, which is that if one continues to engage in provocative behavior, he has the authority to remove them from this airport. The moment we all stop fearing these heresy hunters, they collapse into dust. Sean Strickland didn’t fear them because he knew that Dana White, the UFC president, had his back. Dana White doesn’t fear them because he knows you, MMA fans, have his back. As long as we have each other’s backs we are undefeatable. Woke bullies are starting to cower. Too bad Sports Illustrated decided to go the way of the coward!
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