The executives at Bud Light are waving the white flag; they’re throwing in the towel; they have surrendered! The CEO of Bud Light issued an apology. The REAL victory in all of this is still forthcoming!
– Anheuser-Busch is learning that conservatives are sick of woke nonsense!
– Bud Light’s statement did not satisfy most conservatives who want a REAL apology.
– Bud Light sales have decreased dramatically due to the effective conservative boycott!
The results of the disastrous marketing campaign with trans activist Dylan Mulvaney are in, and they could not be worse for Bud Light! Its parent company Anheuser-Busch lost more than $6 billion in just 6 days. Their bottom line took a significant hit. Reports show Bud Light sales dropped 50% across the nation. To make things even worse for Bud Light, their closest competitor, Coors, saw their stocks surge by nearly 10 percent amid this marketing fiasco. It is now clear that this marketing decision to embrace wokeness was an unmitigated disaster.
Even the outspoken liberal Bill Maher pushed back against it, saying that Americans were sick and tired of having wokeness shoved down their throats by corporate advertisers. After days of this debacle, the CEO of Anheuser-Busch finally offered a statement. Many believe it to be a rather lame, flat apology, but it was a clear admission that this marketing campaign was a disaster. Nevertheless, it did fall short of a full apology for aligning its brand with trans activism, saying simply that it never intended to step into such a divisive situation in America, and that they only want to bring people together. They even attempted to hopefully put a stake through the heart of all this by releasing a thoroughly nationalist populist patriot-inspired commercial:
Budweiser releases new pro-America ad with iconic mascot in wake of Anheuser-Busch Mulvaney controversy
The advertisement features one of Budweiser's famous Clydesdale horses passing iconic American landmarks
SOURCE: FOX NEWS – https://t.co/ndCBn0nIoa pic.twitter.com/OmGGLY7RHn
— Joe Morris (@jspeedymorris22) April 16, 2023
This commercial is about as pro-American as it could get. They’re doing everything they can to say, ‘We screwed up, and we won’t do it again’ without actually saying it. The right is currently split over two different interpretations of this win. The question is: ‘Have we won enough in all this?’ One side believes that we have, and you have the likes of Don Trump Jr. arguing that patriots need to stop boycotting Bud Light because they’ve been so financially loyal to Republicans.
It sounds like Don Jr. was getting SOS signals directly from Anheuser-Busch. He may know one of the executives, perhaps the CEO, who lobbied him to get conservatives to back off the boycott. What Don Jr. said sounded more like talking points than political opinion. Don Jr. has gotten some serious pushback from that. It’s not just Don Jr., the ultra-left Daily Beast is reporting that the National Republican Congressional Committee quietly deleted a tweet mocking Bud Light, ‘Thanks to Dylan Mulvaney, we can all finally admit that Bud Light tastes like water.’ They marketed one of their koozies for purchase on that tweet as well. They raised a lot of money from this tweet which they have since deleted. This is likely due to pressure from establishment Republicans that they were biting the hand that proverbially fed them.
All of these calls for the boycott to end seem to be too little too late, which is the stance of the second half of the conservative split on this issue. This is the side that appears ready to not just continue the fight but is determined to win. Matt Walsh spoke for most when he tweeted, ‘The win with this Bud Light situation is when they publicly apologize for promoting transgenderism. If you can’t see why that would be such a massive cultural victory, and why it’s worth pushing this boycott until we achieve it, then you really aren’t cut out for this movement.’ Most people want to see Bud Light say, “Embracing trans activism was wrong, it was wrong for us to push this and normalize this and offend the moral sentiments of our loyal customers!”
We may have won a small victory with this flat apology and pro-American commercial, but it is still important to continue winning. Conservatives are not done here, and this can end any time the Bud Light CEOs wish. They need to issue a formal and explicit apology to their loyal customer base. Until that happens, Bud Light is going to continue to get responses like this from country music star Brantley Gilbert after someone threw a can of Bud Light at him when he was on stage:
Someone threw country star Brantley Gilbert a Bud Light while he was on stage.
His reaction was priceless 🤣
— Benny Johnson (@bennyjohnson) April 17, 2023
Americans are fed up with wokeness, even half of the political left despises wokeness. Americans hate wokeness, and they’re tired of having it shoved down their throats by corporate executives who think pushing this kind of ideological fanaticism amounts to some twisted form of moral good. Conservatives have had it with Bud Light, Disney, Netflix, Hollywood, and others. It’s time for corporate America to learn its lesson the hard way: get woke, go broke!
Copyright, 2023. TurleyTalks.com
