After pushing a woke trans ad campaign, Bud Light is facing a public relations disaster! It’s worse than we thought and it’s ironically unleashing a conservative renaissance like we never imagined!
– Resurfaced photos of Bud Light’s VP of Marketing EXPOSE her as a hypocrite!
– Senior Executives reevaluate marketing strategies in light of this FAILED campaign.
– Consumer politics leads to BUYCOTTS of companies that oppose WOKE culture.
The backlash against Bud Light’s woke campaign has been nothing short of devastating. Bud Light’s parent company Anheuser-Busch has lost more than $6 billion in just 6 days! Since March 31st, their market value has dropped from $132.4 billion to $125.7 billion, which means they have lost $6.7 billion. Since Bud Light teamed up with trans activist Dylan Mulvaney, countless reports have come in that bars across the nation are either refusing to serve Bud Light or are seeing sales drop dramatically among their customers.
Alissa Heinerscheid, the VP of marketing and the brains behind this PR disaster is on video mocking Bud Light’s customers by claiming its fratty culture needed to be more inclusive. Photos of her days in that very fratty culture she criticized have come to light. Alissa attended Woke Harvard, and many resurfaced pictures expose that she appeared to be quite a fan of the ‘fratty culture’ that she now believes needs to be replaced at Bud Light! Unsurprisingly, senior executives are lining up to throw Heinerscheid under the bus.
The Daily Mail reported that senior executives over at the parent company Anheuser-Busch are now claiming that the trans campaign was launched without their approval! The Daily Wire reported on two sources close to the situation who confirmed that no one at the senior level was aware of the partnership between Bud Light and Trans activist Dylan Mulvaney. These executives are all distancing themselves from this marketing disaster. The consequences of this campaign are far-reaching. There are reports now that Anheuser Busch is suspending all marketing efforts to reevaluate the brand’s advertising strategies, specifically when it comes to influencer partnerships!
If marketing strategists over at Bud Light had been conservatives who view conservative media, they would have known that this backlash would be forthcoming. There is a consistent backfire on all things woke, so the response to this Bud Light partnership was entirely predictable. Studies show that even liberals despise the woke. Bill Maher, Piers Morgan, and even Elon Musk who said he had never voted for a Republican before last year, all have openly denounced the woke left and want nothing to do with it. We have studies that show that whenever a woke issue is put forward like trans athletes in women’s sports or CRT in schools, half of the respondents who self-identify as liberal say that they do not support these issues. The liberal response is approximately 50-50 whereas nearly 100% of those respondents who self-identify as right-leaning all say ‘no.’
Woke issues split the left and unite the right. Going woke is a marketing disaster! Ana Kasparian of the ultra-left Young Turks is pushing back against the backlash she’s been receiving after she called transgender language such as replacing the word ‘woman’ with terms like ‘birthing persons’ or ‘persons with uteruses’ as “degrading to women.” Even the progressive left is pushing back against this woke nonsense, so adopting an overtly woke marketing campaign would promise to get comparable backlash.
Political values are becoming inextricably linked with consumer choices due to the rise of what scholars call consumer politics. In other words, customers are now more often than not intentionally buying from companies that promote and support their political and cultural values while REFUSING to purchase from companies that actively oppose and offend those political and cultural values. Consumer politics involves what are called boycotts and buycotts.
The buycott side of things is initiating a whole new economy, known as the parallel economy, which is an economy built on consumers who no longer want anything to do with woke cancel culture! Scholars are in wide agreement that the rising parallel economy comes straight out of Cancel Culture, particularly with the banning of President Trump from Twitter and Facebook, the banning of Parler from AWS, the Apple App Store, and Google Play Store, and the banning of prominent conservatives from Shopify and PayPal. These bans were the collective catalyst for two things: a massive exodus of users away from traditional Big Tech and a slew of investors pumping money into New Tech like Rumble and Truth Social. With the massive boycott we’re seeing against Bud Light, it should not surprise us in the least to see this:
America's been buying beer from a company that doesn't even know which restroom to use.
There's a new beer in town! pic.twitter.com/JHm4BspZwB
— SETH WEATHERS (@sethweathers) April 12, 2023
Seth Weathers, CEO of Ultra Right Beer.com is seeing his sales explode recently! But the key here is to understand that this is all par for the course in the rise of a parallel economy. This is happening all over the world. Increasing numbers of people want nothing to do with Woke Inc, so they’re voting with their wallets and actively supporting companies and services that support and stand up for their values. The major influence of the anti-woke constituency contains the whole of the political right as well as about half of the political left, so the parallel economy promises to overwhelm the woke economy faster than could ever be imagined! Conservatives owe Bud Light and all of these other woke companies a huge debt of gratitude; they are guaranteeing the arrival of a new conservative age sooner than any of us thought!
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