The Bud Lite fallout continues as we together go on savoring the victory of patriots over woke corporations; now trans influencers are up in arms. They can’t get any brand partnerships after Bud Light threw Dylan Mulvaney under the bus. Trans influencers, once the hottest commodity on the market, are now significantly less popular among corporate marketing executives. They don’t want to go near them lest they arouse the ire of tens of millions of customers as Bud Lite did.
– Anheuser-Busch CEO disowns Dylan Mulvaney ad stunt, claiming it was not a campaign.
– Trans influencers experience a decline in brand partnership opportunities after Bud Light controversy.
– Brands prove woke statements are marketing gimmicks as they drop support amid backlash.
A couple of weeks ago, The Daily Mail reported on the first-quarter meeting between Anheuser-Busch CEO Michel Doukeris and very nervous investors. They reported that the Anheuser-Busch CEO, ‘unceremoniously disowned the disastrous Dylan Mulvaney stunt – insisting it was ‘not a campaign.’ He insisted it was not an official ad campaign approved from the top, it was one can. This refers to the Bud Light can bearing Mulvaney’s face. He firmly argued that it was just one can, never meant for mass production.
Bud Light was throwing Dylan Mulvaney under the bus by denouncing this partnership. They wanted nothing more to do with this trans influencer and seemed to want to pretend the whole disaster never happened. We are getting reports that disavowing Dylan Mulvaney is having ripple effects among the trans influencer community.
The New York Post is reporting that trans influencers are experiencing a significant decline in brand partnership opportunities following the controversial Bud Light campaign involving Dylan Mulvaney. Just a few months ago, Mulvaney, a transgender influencer, enjoyed endorsements from prominent brands such as Bud Light, Nike, and Maybelline. Mulvaney embarked on a successful social media journey titled “365 Days of Girlhood”. However, the disastrous partnership with Bud Light and the subsequent backlash has had ripple effects on other trans influencers.
According to the Post, numerous trans influencers have come forward to express their concerns about the sudden drop in brand deals during a time when they are typically in high demand—leading up to Pride Month in June. Rose Montoya, a prominent trans influencer with over a million followers on TikTok and Instagram, revealed a significant and uncharacteristic decline in the number of offers Rose receives. Last year, Rose received up to 100 brand partnership opportunities, but now only has about a meager dozen.
Another trans influencer by the name of Elle Deran also confirmed a massive reduction in brand deals in the wake of the Dylan Mulvaney fiasco. We are seeing a pattern emerge here. It’s not just Bud Light. A whole host of brands are now proving that all of this woke nonsense is a marketing gimmick. They’re not woke in terms of unbridled fidelity to a cause. The moment they see their bottom line adversely affected, these advertising execs will drop the trans movement.
This is exactly what Vivek Ramaswamy argued in his book “Woke, Inc.” He argues that corporations often use these social justice proclamations as marketing gimmicks. They are nothing more than marketing tactics to maximize profit rather than genuinely advance progressive social and environmental goals. This is very good news because what it reveals is that all of this woke insanity and absurdity is a mile wide but an inch deep; corporations will abandon this nonsense in a heartbeat the moment they sense a massive backlash like Bud Light is experiencing.
It is not just trans influencers who are recognizing the sudden chill from marketing executives. Even many Human Rights organizations are recognizing it. USA Today is reporting that Anheuser-Busch, the maker of Bud Light, has officially lost its LGBTQ+ rating from an organization called the Human Rights Campaign. The Human Rights Campaign suspended Anheuser-Busch’s Corporate Equality Index score, which evaluates companies based on their policies for LGBTQ+ employees. Companies with a score of 100 receive a “Best Places to Work for LGBTQ+ Equality” seal of approval. Anheuser-Busch previously had a score of 100. They were considered a perfect 100 for Best Places to Work for LGBTQ+ Equality. But no longer– Anheuser Busch has 90 days to respond to the Human Rights Campaign or they face a potential reduction in their score.
It is difficult to understand that so many people take this seriously! Why this narcissistic organization, the Human Rights Campaign, thinks they matter to the economy and business dynamics in any way is shocking, especially in light of the latest numbers that Bud Light is facing!
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