Market Shares of Anheuser-Busch, the parent company of Bud Light, have dropped by 7.6% since the company reported earnings on May 4. The decline in stock value is attributed to the ongoing controversy surrounding Dylan Mulvaney. The bleeding won’t stop!
– Ongoing boycott campaign shows no signs of ending.
– There are rumors of layoffs and a production standstill at Bud Light amid declining sales.
– Anheuser-Busch redesigns packaging and incorporates patriotic themes to try to win back customers.
Data from Bump Williams Consulting and Nielsen NIQ shows that Bud Light sales during the week of May 6 declined by nearly 24% compared to the same period last year. This marks the fourth consecutive week of declining sales for Bud Light. This is why so many are arguing that this is the most successful boycott ever. Conservative commentator Matt Walsh agrees, ‘We have devastated Bud Light with this boycott. Easily the most effective conservative boycott in modern American history. And it shows us the path forward. All it takes is a little bit of strategic planning and follow-through. The great thing is that this was completely grassroots. Many prominent Republicans were actively against the boycott. We did this on our own. A great victory. But it’s not over.”
We can hope all other businesses who are thinking of going woke will see what is happening to Bud Light and avoid doing this. It looks like that is exactly what’s happening with these reports of trans influencers losing their brand deals. If the so-called Human Rights organizations think that threatening these dying businesses with downgrading their LGBTQ+ ratings is going to intimidate anyone as compared to the massive boycotts coming from mid-America, they’re more out of touch with reality than any of us thought.
To make it even worse, there are now rumors of layoffs. Tomi Lahren of Fox News reported on information she got from a current employee over at Bud Light. According to Lahren, the employee revealed that things are looking bleak at Bud Light. That production is basically at a standstill and there are rumors of mass layoffs to come.
Bud Light may be under federal investigation. Senator Ted Cruz and Senator Marsha Blackburn have called for an investigation into Bud Light’s alleged “marketing to children.” Ted Cruz is claiming that the Dylan Mulvaney campaign may have ended up targeting teenagers and younger individuals. Cruz and Blackburn, in a joint effort, sent a letter to the Beer Institute, urging the organization’s Code Compliance Review Board to examine the extent to which Anheuser-Busch, the parent company of Bud Light, knowingly marketed their product to underage individuals.
The senators expressed concern over Mulvaney’s online presence, citing posts referencing “days of girlhood” and showcasing activities such as shopping for Barbie dolls, which they argued were aimed at teenagers and younger children. Things just keep getting worse for Bud Light. We are seeing a very real clash of civilizations within a civilization. We are seeing a kind of cultural civil war and a clash of values. That is derived from two very different spatial logics. This is comparable to what happened in the race riots of 2020. Heartland folk said that if leftists want to burn their cities down they are free to do so, but the moment rioters want to try to bring that mayhem into our rural towns and communities, we’re going to have problems.
The rioters and activists found this out fast, the moment they crossed over from urban to suburban, they were greeted by armed citizens and full-blown patriot militias telling them in no uncertain terms the very same thing we’re seeing with Bud Light’s trans campaign, “You are not welcome here. Don’t bring your woke insanity here!” So, I think this accounts for the extraordinary backlash that Bud Light has been experiencing.
We can see this in terms of how mid-America and Southern beer distributors are responding. For example, a Montgomery-based Anheuser-Busch beer distributor, Bama Budweiser, is publicly expressing their radical dissatisfaction with the Dylan Mulvaney controversy. Bama Budweiser has aired a one-minute radio ad on several local radio stations, stating their total opposition to this Dylan Mulvaney ad campaign. Bama Budweiser is effectively telling their customers that this is a corporate-consumer divide, and they are firmly on the side of consumers.
Local distributors are pressuring the Anheuser-Busch headquarters to respond to their customers and apologize. They want Anheuser-Busch to completely forsake wokeness. It is being reported that Anheuser-Busch is redesigning its Bud Light and Budweiser packaging following the traditional sentiments that they so thoroughly offended. They are going to be rolling out aluminum bottles with a camouflage print and images of the “Folds of Honor” program, which provides educational scholarships for children and spouses of fallen and disabled American military service members and first responders.
They are going to be discounting the beer, investing in sports marketing, and incorporating themes like the US military and country music in their advertising. These efforts are all obviously in a desperate bid to try to get their customers to come back. We will see how this massively successful boycott campaign continues and what its further ripple effects throughout the woke world. As of now, there is no end in sight!
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