The triumph is complete: the enemies of traditional values are not only vanquished but subjected to public humiliation rituals. This is not merely a reference to the misguided antics of woke leftists broadcasting their own meltdowns. No, it’s much more absurd. It includes MSNBC executives compelling Joe Scarborough and Mika Brzezinski to metaphorically kiss the ring of former President Donald Trump at Mar-a-Lago. The fallout from this meeting raises important questions about the fate of the ultra-woke MSNBC brand in a post-Trump era.
- MSNBC faces a ratings catastrophe post-election, with prime-time viewership plummeting.
- Joe Scarborough and Mika Brzezinski's public apology to Trump reveals their opportunism.
- The looming threat to MSNBC's broadcast license underscores a significant shift in the media landscape favoring conservative values.
Despite its claim to progressive values, MSNBC has faced a catastrophic ratings collapse following the last election. Each show on the network is suffering from dismal viewership, with Glenn Greenwald noting that prime-time slots can barely muster 75,000 viewers among the coveted 18 to 54 demographic. Indeed, this amounts to a ratings bloodbath. Consequently, in a desperate attempt to rectify their plummeting popularity, Brzezinski and Scarborough have crawled back to Trump after years of vilifying him, referring to him as a dictator and his supporters as fascists.
The irony of the situation cannot be overlooked. Just weeks prior to their groveling overtures, one could hear Mika Brzezinski claiming that Trump was leading the charge for mass genocide against women in America. Now, the duo's apology tour leaves them unconvincing. As Greg Gutfeld has pointed out, the feigned sincerity of their repentance does not fool anyone—not even their own staff, with many calling them cowards and labeling the situation “disgusting but frankly unsurprising.” Observations from MSNBC personnel reflect a growing sentiment that this act of contrition is nothing more than a crass opportunism that betrays their fan base.
The challenges extend beyond just ratings. MSNBC executives express legitimate fears regarding Trump's threats to withdraw their federally issued broadcast licenses. With Trump potentially nominating Brendan Carr to head the FCC, the network is left contemplating the severe repercussions of alienating conservative viewership. As Carr actively opposes Big Tech censorship and has co-authored Project 2025—a plan that sends shivers down the spines of Democrats—the staff at MSNBC stand acutely aware of the drastic measures a Trump administration could enact against outlets masquerading as news networks. Therefore, the implications of this struggle are profound, signaling a significant shift within the media landscape.
In summary, it appears that on November 5th, a cultural victory was achieved alongside an electoral one. The disarray emerging from MSNBC is not merely a reflection of ratings woes but an indicator of a broader ideological defeat among the ultra-woke leftists. As they grapple with a rapidly changing political landscape, it’s becoming clear that conservatism may be poised for an unprecedented resurgence.
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