The legacy media is experiencing a profound meltdown, openly blaming the public for its demise. While elite figures in traditional news outlets decry their diminishing influence, the reality is that their criticisms only underscore their failure to reckon with the new communication era in which information has been thoroughly democratized. This shift has led to the effective collapse of the legacy media's narrative control, and their attempts to cast themselves as victims are nothing more than a desperate grasp at relevance.
- Elite media figures, like MSNBC's Joe Scarborough, blame the public for their declining influence.
- The rise of techno-populism has shifted informational power away from traditional media to the people.
- The legacy media's loss of agenda-setting power reflects a greater truth: the public is now empowered to shape narratives.
MSNBC's response to comments from Axios founder Jim VandeHei illustrates the legacy media’s desperate pleas for sympathy. VandeHei’s complaints about the collapse of the media’s influence come steeped in elitism, as he insists that the public’s skepticism towards the press constitutes a dire threat to democracy. Yet, one must remember: this is the same Scarborough who previously proclaimed that Joe Biden was the “best Biden ever” and warned viewers that believing in the legitimacy of the Hunter Biden laptop would render them “useful fools for the Russians.”
The first lesson for those in a hole is simple: stop digging. Unfortunately, VandeHei and his compatriots seem blissfully unaware of this wisdom. They are caught in a denial of the truth, unable to comprehend the historical moment unfolding around them. This ignorance is mainly baffling, given that the democratization of information through the internet has provided unprecedented access to perspectives previously suppressed by elite media outlets.
The concept of techno-populism encapsulates this transformation. Legacy media no longer hoard information; instead, it is freely available to everyone, enabling the public to fact-check the so-called fact-checkers. This newfound agency has led to a growing mistrust of the legacy media, which, for good reason, is seen as increasingly unreliable. The hypocrisy is palpable as corporate pundits conveniently ignore how corporate interests have influenced and compromised their outlets.
Recent financial disclosures reveal stark examples of this compromise. Influential lobbying organizations like the National Education Association and the American Federation of Teachers have poured substantial amounts of money into news outlets like The New Republic and American Prospect, generating favorable coverage that aligns with their interests. This quid pro quo relationship offers an unsettling glimpse into the ethics of contemporary reporting, reinforcing the belief that many news outlets prioritize profits over integrity.
Despite the legacy media's fabricated outrage over declining viewership and influence, their valid concern lies in erasing their power. Historically, the legacy media wielded considerable agenda-setting power, manipulating the public narrative and perception to maintain dominance. This once uncontested influence has since diminished, as the rise of the internet has enabled the nation's citizens to reclaim the power of narrative framing.
The realization that the public remains unfazed by relentless negative coverage of a prominent political figure—even leading him to achieve a significant landslide victory—further illustrates this shift. Once viewed as gospel, the media's narrative fell on deaf ears. Such dynamics reflect the legacy media's failure to understand their marginalization in an increasingly decentralized information age.
Ultimately, the legacy media has lost its grip on power and influence, positioning the public as the primary agents of narrative construction. Complaints and whining from traditional news organizations are now largely ignored, marking the end of an era dominated by elite control. This paradigm shift exemplifies the resilience and relevance of the people's voices, emphasizing that they—and not the legacy cabal—now shape the stories that matter.
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